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Rolling Out the Welcome Mat for Skilled Migrants

ACT Skilled and Business Migration unit supports the resettlement of around 500 skilled migrants per year into Canberra and use a channel of Registered Migration Agents who process the initial enquiry and subsequent visa application


The Challenge:

Using VirtualRelocator™, ACTSBU achieved the following outcomes:

  • The provision of a Canberra centric online tool that assists the migrant by  enabling independent educative research, practical tasks generation and action planning to facilitate a smoother resettlement
  • A tool that achieved a destination city sales function, engaged and strengthened the relationship through the pre-arrival phase and a settlement program after arrival
  • Equipped the overseas agents with a sales tools to entice the applicant skilled migrant to select Canberra as their Australia destination of choice
  • Streamlined the way they assist the skilled migrant through the process of resettlement
  • Strengthen the migrant relationship by providing a more holistic experience
  • Built their brand and competes effectively with other competitive Australian states
  • Provided a try-before-they-buy which has converted the majority of enquiries into arrivals
  • As many as 50 happy migrants arriving per  month and settling in Canberra

The Solution:VirtualRelocator™ was tailored under their brand to provide a powerful attraction, relocation and resettlement program that fully supported the entire life-cycle of the skilled migrant from proposal through sponsorship to new arrival and tailored Modules in the following way:

  • Canberra Fact Finder - A dynamic strategy to promote Canberra to potential skilled migrants
  • Count Down Canberra - A sustainable relocation model throughout the 12 month pre-arrival period that holds the sponsored migrant relationship
  • Welcome to Canberra - A proactive settlement service over 6 months deployed on arrival to compliment an orientation service
  • VRR Premium Enterprise License

  • Delivery Flow of All Modules

Currently in the 3rd year of deployment, the system assists more than 700 skilled migrants arrive and settle in Canberra per year and with hundreds of testimonials, Julianne O’Brien from the Minister’s Office can be contacted for a reference on: P: 02 62071957 | E: businessmigration@act.gov.au

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